In an earlier post I commented on the website Rare, which at the time was new to me. But a little research showed me that Rare wasn’t as new as I thought it was and was felt at the time to be struggling. (I’ll look for those links when I have more time.) That said, this is an interesting development.
Rare and Crown Forum, one of America’s leading publishers of politically conservative authors, Tuesday announced the launch of Rare Forum, an exclusive content and marketing partnership to bring conservative writers to a new and broader readership. Rare Forum pairs the best-selling authors published by Crown Forum with the online news and social-media reach of Rare, which has annualized page views of 25 million.
The Rare Forum partnership will highlight exclusive, first-look content from esteemed Crown Forum authors through the Rare platform as well as a speaking series, book forums, and other online events and sites.
Crown Forum publishes many of the most prominent conservative writers, thought leaders, and political figures, including Pulitzer-Prize winner Charles Krauthammer; “The Five” co-host Greg Gutfeld; former Congressman Allen West (R-Fla.); American Enterprise Institute fellow Charles Murray; syndicated columnist Michael Barone; and former presidential adviser Pat Buchanan, among others. – See more at: http://rare.us/story/rare-and-crown-forum-join-forces-to-advance-conservative-voices/#sthash.IfZEslgw.dpuf
Any entity that would tout Charles Krauthammer as a “prominent conservative” or “thought leader” clearly has some things to learn from our standpoint, but this partnership is worth noting because we here at CHT like to cover developments in the conservative movement, and because I suspect we will see more of these sorts of pairings in the future.
Whether these partnerships will allow for greater or lesser entry into the mainstream conservative sphere for dissident conservatives like ourselves remains to be seen. My hunch is that at the Rare level it does not, although I could see a Mike Church or someone like that breaking through. But could something similar be done on a smaller level? New publishing platforms such as Create Space makes publishing a relatively inexpensive venture.
Hat tip: Jack Hunter’s Facebook post.