Barilla is an Italian company and the world’s largest pasta maker. Company chairman Guido Barilla sparked outrage recently when he dared to uphold the traditional family on The Mosquito, an Italian radio show. In an attempt at preserving Guido’s comments in context, Google Chrome has been used to translate them completely from the Italian source (Radio 24 website).:
“I would never do a commercial with a homosexual family. Not out of disrespect, but because we do not think like them; ours is a traditional family where the woman has a crucial role.” Guido Barilla, chairman of Barilla Group, says to The Mosquito.
“We,” Barilla continues, “have a concept different from the gay family. For us, the concept of family sacral remains a core value of the company.” But Gays also eat the pasta, observe the conductor Giuseppe Cruciani and David Porec. “Okay, if they like our pasta and our communication, then eat, or eat another pasta. One cannot always please everyone.” “I respect everyone,” adds Barilla; “let them do what they want without disturbing others. I am also in favor of gay marriage, but no gay adoption for a family. As the father of several children, I think it is very complex for a same-sex couple to raise children.”
The Daily Mail also covered this.
Since homo-marriage advocates are calling for a boycott, traditional-marriage advocates ought to encourage purchase of Barilla products, as well as support for Chick-Fil-A. Despite the bad press, Chick-Fil-A continues to expand. And traditional marriage advocates ought to counter-boycott those companies promoting homo-marriage.
According to Business Insider, Whole Foods, Macy’s, and Coca-Cola advocate homo-marriage. So buy Pepsi, shop at Dillard’s, and visit another local health-food store.
Perhaps those with large traditional families can’t afford to buy much from Whole Foods, but traditional marriage remains popular. Advocates can force businesses, other than perhaps Whole Foods, to become neutral. Since the traditional tend to out reproduce the liberal (see here and here), the traditional shall inherit the future. Contrary to the Liberal religion, Liberalism is not the force of history; it’s a speed bump.