I’m so disappointed that Kill Gringos II … err … I mean Machete Kills tanked at the box office. Not!
Director Robert Rodriguez had a big bomb on his hands this weekend with Machete Kills, which flopped in 4th place with a paltry estimated $3.8 million debut. Machete Kills opened up on 2,500 screens and scored one of the worst openings ever for such a wide release, and was also one of the worst debuts of 2013.
Machete Kills grossed roughly 1/4 of what the first Machete opened with, and this sequel had the added star power of Charlie Sheen, Mel Gibson, Lady Gaga, and Sofia Vergara. Marketing alone for the film is reportedly in the $20 million range.
Attention Robert Rodriguez and Hollywood: a lot of the people who go to see movies in this country are white, and perhaps, just perhaps, they don’t like seeing movies that portray them as evil thought criminals in need of killing.